My first focused look at event planning began when my friend was diagnosed with a rare form of breast cancer in early 2012. After watching her go through so much physically and emotionally, I couldn’t bare to watch her struggle financially as well. Over the course of a few months, I worked with a local artisan market/coffee shop to host a silent auction on my friend’s behalf. I quickly set to work developing a cohesive media campaign with beautifully designed posters, website, and social media outlets. Rallying the community through various press sources, this event gain a significant amount of press coverage. I used my existing contacts and gained so many new relationships by asking for sponsorship and contributions. Once I had reached my goal of seventy five packages, I still had more donations flowing in from strangers who felt compelled to assist in some way.
All in all, the silent auction exceeded my expectations on all fronts. The event had standing room only for the entire duration with over one hundred packages available for auction. My friend was floored with the support she received from the community, and guests who attended included those who heard about her healing journey and traveled from afar specifically for this event. The final numbers raised were well over $7,000.00 with an operating budget of less than $500.00.